Bloom grew up in Northern California in a time when the area saw three World Series champions, three Super Bowl champions and one NBA champion. After high school, Bloom attended George Washington University in Washington, DC for two years, then transferred to San Diego State University. He graduated SDSU in 1982 with a degree in Speech Communication and Political Science.

After college, Bloom worked on various political campaigns for ten years. Among the people and organizations he worked for are Dianne Feinstein, Alan Cranston, Walter Mondale, FarmAid and the Government of Aruba. In 1991, he joined DDB Needham Advertising where he worked on integrated marketing plans for the San Francisco Newspaper Group, Polaris Aircraft Leasing and Park Lane Hotels.

Bloom joined KNEW in 1993 after they became the flagship station of the Oakland A's. There, he was responsible for producing the "A's History Minute" and "Dan's Dugout" pre-game programming as well as the evening sports talk show. After the A's moved to KFRC, Bloom was hired by that station as Sports Director in 1994. He produced the "Cammy's Corner" pre-game show and "Extra Innings" the post-game call-in show. Bloom also was a substitute host on "Extra Innings" as well as the "Sports Geek" on the Morning Show with Gary Bryan.

After the A's were sold to Steve Schott and Ken Hofmann, Bloom was hired as the team's Director of Public Relations in November of 1995. After it was decided to do the advertising campaign in-house, those duties were added to his responsibilities and Bloom's title was changed to the current Director of Marketing Communications. In 1998 and 1999, USA Today Baseball Weekly rated the A's advertising campaign as one of the best in baseball. The National Sports Forum recognized the 2002 campaign as the best television advertising in sports.

Bloom then moved to the Toronto Blue Jays to become Director of Consumer Marketing in January of 2003. Added to his duties in advertising were the promotions and game entertainment departments. In his first year, attendance climbed 10%, television ratings were up over 30% and unique visitors to bluejays.com was up over 66%. Ticket sales were up 36% for day-of-game walk-up, 48% for advance sales and 51% on the internet. Registered users on the internet increase from 28,000 to over 150,000. The National Sports Forum recognized the 2003 campaign as the best newspaper advertising in sports.

After moving to Intersport, Bloom marketed both the company as well as the media and marketing products. Intersport launched a new corporate website as well as developing cityslamtv.com and collegegreatest.com to support television programming. A number of publications quoted and cited Intersport personnel on topics of interest, including a column by CEO Charlie Besser in Advertising Age.

In the community, Bloom was involved in the Marcus Foster Foundation's Principal for a Day program, and is a former member of the board of the Summit Bank Foundation. From 1997-1999 he was the President of the UC Berkeley Fraternity Alumni Council. Among the honors Bloom has won include the Outstanding Chapter Advisor Award for the Sigma Chi Fraternity in 1994.